ORANGE COUNTY’S REALEST MEDIA COMPANY FOR PARENTS.
Email . Print. And a bot named Frankie. Reach parents where they are.
📧 3.5k subscribers
📭 70%+ open rate
📰 5k print impressions
OC parents are busy, skeptical, and impossible to reach. They’ve seen it all. Curated weekend plans, local picks, mom-hacks - plus IRL events that actually sell out. (Hair 101 for Dads. Pole Dancing for Moms. Superhero training camp. You get it.)
Everything is fun. Even the ads are fun. None of that ChatGPT shit (even from Frankie).
OC for now. Who knows for later 😏
📧 THE WEEKLY EMAIL
📰 THE FLYER
📱 FRANKIE
Every Thursday. 3,500 OC parents, 70%+ open rate.
Curated weekend plans, local picks, mom-hacks - written in a voice this audience actually enjoys. Your mention is written by Frances. None of that ChatGPT shit.
5,000 copies. Bi-weekly. All over Orange County. Coffee shops, kids' boutiques, pilates studios, pediatric offices, family restaurants.
Same audience. Same voice. Now in their hands, not just their inbox.
Founding rates available through April 30.
Frankie is SMG's AI-powered weekend co-pilot on Telegram. Knows your city, your kids, your vibe. Syncs with your calendar. Sends a personalized plan for the whole weekend.
Every Frankie partnership is a real offer - something genuinely useful to the person receiving it.
Packages from $200/issue · Featured spots from $750 · Events: let's talk
Meet Frances
Frances Tang is the Shitty Mom behind Shitty Mom Guide because as a mom, it was the resource she wanted.
Before that, she invented the cum sponge (Google it if you dare), built and sold a venture-backed company, and spent a decade making things on the internet that were equal parts useful and unhinged. She's half marketing brain, half AI obsessive, and fully committed to helping brands reach parents because she believes in marketing but doesn’t want it to be boring.
You can find her on Instagram, LinkedIn, or low-key awkwardly pole dancing in her garage.
